Get on board and start grabbing eyeballs.
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Top 10 reasons your competitors are using online video:
1. A viewer retains 95% of a message seen in a video compared to 10% when reading text. (Online Publishers Association)
2. An introductory email that includes a video link posts a 96% increase in click-through rate. (Implix)
3. 46% of users take some sort of action after viewing an ad. (Online Publishers Association)
4. 90% of users say that seeing a video about a product is helpful in the decision process. (Invisio)
5. After watching a video, 64% are more likely to buy a product. (ComScore)
6. 75% of executives watch work-related online video at least once a week. (Forbes)
7. 59% of executives would rather watch video than read text. (Forbes)
8. 50% of executives look for more information after seeing a product/service in a video. (Forbes)
9. 45% of users viewed at least one video online over the course of a month. (ComScore)
10. 76% of marketers plan to increase their use of YouTube and video marketing. (Social Media Examiner)
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The Undisputed Power of Video
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Dr. James McQuivey, VP of Forrester Research, author of Digital Disruption, gets his Voodoo on. |
1.8 Million Words
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I'm interested in the power of video. |